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About Affinity Blue

Your people connected. Your business protected.

Our promise
Above and beyond.
What we do
Business-critical networks, secured: designed, delivered and managed by specialists.
How we do it
Deep expertise. Straight advice. Clear ownership. Better outcomes.

Our story

Built by engineers to make networking simpler.

Affinity Blue was founded by Simon Hayward and Neon Islam, who set out to make networking simpler, clearer and better value. We began as HPE Aruba specialists and today we are a full network and security managed services provider across multiple vendors, recognised as HPE Aruba’s Gold Partner of the Year for Australia in 2025.

We work with organisations in education, healthcare, logistics, retail and hospitality, local and state government, and charities and not-for-profits: environments that are complex, critical and can’t afford to get it wrong.

We are Australian owned and local where it counts. Your network is engineered in Australia by our own specialists, from our head office in Hawthorn East, offices in Sydney and Brisbane and a warehouse in Nunawading, and supported around the clock by our regional Managed Services Hub in Manila.

Meet the teamSee our work

Video by Allied Media

What makes it Affinity Blue

Specialists, not generalists.

Deep specialist expertise

Rare credentials and real experience for the most complex networking and security challenges. Our engineers hold 20+ HPE Aruba certifications, including two of the rare Certified ClearPass Experts (ACCX).

End-to-end, white-glove delivery

One specialist team from discovery and design through to ongoing management. Clear ownership, predictable service and no hand-offs between suppliers.

Straight advice, built around you

We challenge the status quo and recommend what is right for you, not what is easiest to sell. Then we work as part of your team to make it happen.

Deep specialist expertise, in practice

  • 20+ HPE Aruba certifications across the team, including two of the rare Certified ClearPass Experts (ACCX)
  • Certified engineers across Cato Networks, HPE Juniper (Elite Partner), Palo Alto Networks, Arista, Cisco and Fortinet
  • Engineers who have worked on some of the largest campus and enterprise networks in Australia

End-to-end delivery, in practice

  • Survey, design, procurement, installation and commissioning from one team
  • Clear ownership of delivery against the agreed scope of work
  • Ongoing management with monthly health checks, defined SLAs and a 24x7 help desk

Straight advice, in practice

  • We challenge the brief before we accept it, and say so when something won’t work
  • Recommendations based on what is right for you, across 17 technology vendors
  • We fit around your team, filling capability gaps without taking over

Certified where it matters

The certifications behind the advice.

HPE Aruba Networking

Gold Partner of the Year, Australia 2025

  • 6certified engineers
  • 20+certifications between them
  • 2Certified ClearPass Experts (ACCX)

Cato Networks

  • 5certified engineers

HPE Juniper Networking

Elite Partner

  • 5certified engineers

Palo Alto Networks

  • 4certified engineers

We also hold certifications across Arista, Cisco and Fortinet.

The Affinity Blue process

From uncertainty to network confidence.

A specialist process that turns complexity into clarity, challenge into better decisions, and delivery into long-term performance. Four steps. No shortcuts.

  1. Discover

    We get under the skin of your environment, risks, needs and capability gaps.

    • Understand where you are now and where you’re going
    • Assess the environment, requirements and risks
    • Clarify what is really needed, beyond the initial brief
    Surveys and audits

  2. Challenge

    We test the brief, challenge assumptions and define the right path, not the easiest one.

    • Question why, and test assumptions
    • Simplify by removing what doesn’t need to be there
    • Recommend the right approach, stated plainly
    Network design

  3. Deliver

    We design, deploy and commission the solution, and support a confident go-live.

    • Design a practical, secure solution
    • Deploy to the agreed scope, with one team accountable
    • Commission on site and support the go-live
    Supply and install

  4. Support

    We hand over properly, then monitor, support and manage your network so it keeps running the way it should.

    • Hand over with documentation and knowledge transfer
    • Monitor proactively, backed by a 24x7 help desk
    • Manage and maintain to defined SLAs, where you need it
    Managed services

Our promise: Deep expertise. Straight advice. Clear ownership. Better outcomes.

Start with a discovery conversation How it works in detail

How we work with you

What you can expect from our people.

We know our stuff

We keep learning and stay close to what is changing, so our advice is built on real depth, not the latest trend.

We keep it simple

We cut through complexity and make the path forward clear: the issue, the options and the right next step.

We speak up

We back our advice and call out bad decisions before they become expensive ones, to protect you and the outcome.

We own it

We take responsibility for what we commit to, raise issues early and never leave you in the dark.

★ 2025 Gold Partner of the Year, Australia

Recognised by HPE Aruba Networking.

Recognised by HPE Aruba Networking, year after year

  1. 2025Gold Partner of the Year, AustraliaWinner
  2. 2024Technical Innovation Partner of the YearRunner-up
  3. 2023Technical Innovation Partner of the YearRunner-up
  4. 2022Rising Star Partner of the YearWinner
  5. 2022Silver Partner of the YearRunner-up

Ready for a network you don’t have to think about?

Start with a discovery conversation. No obligation, just straight advice.

Talk to a specialistPartner with us